Product videos that sell: 6 principles for online stores
Online shoppers can't touch your product — video is their hands. Six simple principles for product videos that build trust and lift sales.
Contents
A photo shows what a product looks like; a video shows what using it feels like. That difference makes video one of the most effective tools in online selling.
1. Show the product in use#
A static shot on a table isn't enough. A hand opening a lid, bread coming out of the oven, fabric moving in the light — these complete the picture in the shopper's mind.
2. Details build trust#
Show stitching, texture, material and packaging up close. Shoppers who have seen the details worry less about quality and return less.
3. Short and focused#
Give each video one main message. If a product has three key features, make three short videos, not one long one.
4. Natural light is your friend#
Soft window light shows a product's true colour. Avoid yellow overhead bulbs; leave colour correction to the edit.
5. Rhythm in step with the music#
Product teasers with energetic music and cuts on the beat convey higher quality. The Green Explainer style builds that rhythm automatically.
6. A clear ending: what's next?#
In the last few seconds, show the store name, price or discount code clearly. A viewer who watched to the end is ready to act — make it easy.
Tags
- #Product video
- #Online store
- #Teaser
- #Marketing
